If you are operating in the legal industry, be it law firm, legal tech or a law school, building trust is very important. Even if you have a website that is aesthetically pleasing, to connect and converse with clients and show them you are approachable a medium is necessary and blogs serves this purpose. From a reader’s point of view…

If you have read my earlier blog on social media for the legal industry, you might be convinced of the necessity to have a social media account for your law firm. However, just having one is not enough, you would need to constantly post contents. It is easier said than done. The Legal industry in general have to be careful…

If it is a client that you really need, it is most likely they will have a social media presence at least in one of the “popular social media”.  If we were to go by the logic, go where your customers are, certainly you should have a social media presence. But the real question is which social media should lawyers…

The year was 2007.  Within a month of joining my first law firm in London, I managed to get a large private equity client for my employer. Four others clients followed in the subsequent 3 months. This was in a city that was totally new to me and have just started my career in London. Digital marketing for lawyers was…